Thursday, March 23, 2017

‘Oh, what a nice phone case’


How the phone case became the most important part of your wardrobe

This year’s must-have accessory isn’t a handbag, it’s a Louis Vuitton phone case – sealing a trend that speaks volumes about our selfie-obsessed times 

Louis Vuitton’s Eye-Trunk case


For the Louis Vuitton spring/summer 2017 catwalk show, designer Nicolas Ghesquière had “a simple idea, yet no one had ever thought to do it before”. He reproduced “the finishing and intricate details found on an original Louis Vuitton trunk” in the Eye-Trunk iPhone case.
At the show in Place Vendôme in Paris, the very first model on to the catwalk wore a gunmetal grey draped jersey dress and carried no handbag, but instead held in her hand a phone case styled as a tiny version of the classic monogrammed trunk, complete with studded edging and a miniature gold lock. The case is now on sale, for £745. Jaden Smith has one. You should probably get one, too.
“The smartphone itself has ceased to be a status symbol, because everyone has one,” says Eleanor Robinson, accessories director at Selfridges. “But it’s still important to be seen to be on it. At fashion week, you see these girls typing away as they walk into shows and you think: ‘What’s really so important that you have to be doing it right now?’
The phone has become something that puts distance between you and the rest of the world. Status now comes from being busy, in having to deal with important emails or take photos to share with your followers. And so your phone needs to be in your hand, not in your handbag.”

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